viernes, febrero 19, 2010
miércoles, febrero 17, 2010
The surprise element changes the thinking patterns, and the change makes the experience memorable. People want to talk about it, tell everybody about it. And that, in turn, translates into added brand awareness and ultimately sales.
Enter our latest concept for Puma that we call SPINSTAR, which aligns perfectly with the brand image. It is a touring program that finds participants who can last the longest in a spin class, with Puma as the backdrop. Participants are offered a free pair of Puma sneakers and workout gear once they pass 2 hours (most spin classes run for 45 minutes). The winners of each session (which can last up to 8 hours) will receive the Puma bike and would then be invited to the final competition where the winner of the longest spin-class is crowned Puma SPINSTAR, receiving $25,000 cash along with $10,000 worth of Puma gear.
jueves, enero 21, 2010
Originality? Check. Play on words? Check. Absolutely brilliant? Check. Designer Soon Mo Kang came up with this creative concept for tea bags. Not only will the hanger keep your tea organized inside a mini-closet but if you twist the top of the hanger, you can let it rest on your mug. Nice. - ViaYanko Design